I'll admit that it's probably sad, but keeping an eye on what ads are placed with various feature articles, suggests advertising space in papers is purchased at random.
The Observer had the first of a series by Stephen Pax Leonard (who the hell calls their kid Pax?) concerning the effect of melting ice on the villages and life of Greenland's Inughuit people. It's interesting, depressing, and will probably be a really good series.
But that's not the point.
Tucked at the end of the article was a 'reader offer' for a dehumidifier to eliminate damp, condensation and mildew.
Brilliant.
1 comment:
Gotta love that serendipity...
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