Comms strategy

I'm trying to write a Communications strategy, as we apparently don't have one - other than the usual high-level pointless fluffy one. Y'know, we intend will be the bestest, yes we will !!! rah rah team.

I'm don't intend to reinvent the wheel and am browsing the web to steal from others, and came across this - the opening statement in a Comm Policy.
FFS.

‘Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.’Chinese Proverb

I mean really. It's from a Uni whose name includes a place where ships berth, and the area where one shovels food in.

B