23 July 2010

Oh Brewdog, how I love you

Scotlands favourite indie brewer, Brewdog, has reclaimed the strongest beer title (at 55%) and, to make your drink that wee bit special, is putting the bottles in dead animals.

Read it here.

These limited edition bottles go for a measly £500. I've ordered a dozen, should be a good stomach pumping Sat night.
Highlights of the article include the alcohol focus chick describing this as a 'cheap marketing' stunt. Hmmm , she obviously gets paid too much.
Also the Advocates for Animals (whats that, a bestiality club?) suggests no one would spend money on something that gruesome. Uhuh.

me

1 comment:

The Wycombe Wonderer said...

Looks like the war will continue...

A Dutch brewer with a penchant for competition has laid claim to creating the world's strongest brew: a beer that is some 60 percent alcohol by volume.

''You don't drink it like beer, but like a cocktail - in a nice whisky or cognac glass,'' brewer Jan Nijboer told Dutch news agency ANP.

Nijboer's Almere-based brewery, 't Koelschip (The Refrigerated Ship), sells the new beer, which is 120 proof and dubbed ''Start the Future'', in a one-third litre bottle for 35 euros ($NZ62.66) each.

Nijboer told ANP he developed the new brew to keep up with Scottish outfits that were also pushing the boundaries of beer's alcohol content.

His previous record-holder, a beer called Oblix that was 90 proof (45 percent alcohol by volume), was eclipsed by a Scottish beer that reached 55 percent.

That beer, dubbed ''The End of History,'' was announced last week by a small brewery called BrewDog.

Only 12 bottles were made, each housed inside a stuffed dead animal and sold starting at 500 pounds ($NZ1086) each.

''It has become a little competition,'' Nijboer said. ''You should see it as a joke.''